the idea

The mission of FRANK BERLIN is to inspire individuals to overcome fear and embrace personal growth, mental well-being and self-discovery. We strive to create a supportive community where people can explore their inner selves, foster resilience and embark on a journey towards healing and self-improvement. Through education, empowerment and advocacy, we aim to break down barriers surrounding mental health and promote a culture of openness, understanding and compassion. At FRANK BERLIN, we believe that by confronting fear with courage and authenticity, individuals can unlock their true potential and lead fulfilling lives.

Mental health is a topic that has been increasingly finding its way into our lives since Covid. Dealing with the topic we came to understand that it is not only about clinical illnesses but about the general well being of all our minds. Mental health starts with emotions like fear which is a completely natural reaction of the human body. Identifying fear as an ordinary thing rather than a shameful enemy, is one of the life changing lessons we learnt on our journey. We felt the importance to share and educate as many people as we can reach.

That was the moment we created Frank Berlin.

FRANK BERLIN is now led by a small international team of eight individuals. With roots spanning across Bulgaria, China, Hong Kong, Germany, Colombia, Turkey and Kosovo. We are united by our shared passion for promoting mental health awareness, personal development and self-reflection. Despite our different backgrounds and locations, we work collaboratively to fulfill FRANK BERLIN's mission of inspiring others to overcome fear and embark on a journey of healing and growth. Within our team, we prioritize mutual support and collaboration.

When searching for a name we ultimately decided on FRANK because it somehow conveys a lot of aspects that we are looking to connect to our mission. Frank is a super common name so when seeing our label, most people ask „So, who is Frank?“, we would say, none of us is called Frank, there is also no muse we are naming our brand after. Frank is every person who is dealing with mental health. Frank is you, Frank is us, Frank are our customers, Frank is everyone out there. Because anyone who has a brain, has a mental health. Whether they are healthy or traumatized or are dealing with depression. Mental health problems are everywhere and concern everyone but still the society speaks so little about it. So Frank is all of us.

But also „frank” is a synonym for „open and direct” which is the core of our values. Our mission in the mental health department is to start an honest conversation. Our goal is to contribute to normalize talking about mental health topics.